Being on the red carpet with a towel in your hair and only a bathrobe on sounds like it is a nightmare. But you don’t need to be woken up, this is no dream. What started as athleisure and style based on comfort has turned into much more. Celebrities are now taking the hygge lifestyle to the extreme, and wearing their bathrobes in public.
And not just to a casual store or local diner, they are wearing them on the red carpet and on the cover of Vogue. Leave it to Rihanna to make a trend official. She not only wore a bath towel in her hair on the cover of Vogue Paris, she actually made it look good. Enviously good.
While at first blush, this trend seems like an Ashton Kutcher-style prank, it is seriously catching on. Many trace its origins to Mariah Carey or Burberry’s 2016 runway show. Wherever it started, it’s clear bath-leisure is now a thing.
Celebrities like Gigi Hadid and Kim Kardashian West have also been donning bath-leisure looks. Pajamas, kimonos, slippers, and more are also incorporated into this trend and has been worn by many celebrities throughout the year.
The only question is are you bold enough to go beyond your mailbox in a bathrobe and hair towel? There is something appealing about being able to rock it in attire normally reserved for the bathroom. Plus, you know you will be extra cozy doing so.